Case Study: Absolutely Fitness achieves stronger member community and 10% lower month-13 attrition with Virtuagym

How is Virtuagym Helping Absolutely Fitness

Absolutely Fitness, founded in 2013 with 5+ locations, 5,000+ members and 200+ staff, positions itself as a value-for-money gym focused on community and helping members "find their inner heroes." Rapid growth and multiple sites made efficient, customer-facing engagement a challenge — existing access and club management systems lacked the social and community features needed to drive member activation and retention.

Absolutely Fitness implemented Virtuagym’s platform—using scheduling, an online community, progress tracking, a mobile nutrition app and customization—to run staff-led challenges, improve onboarding and boost engagement. The partnership is already forecast to cut month‑13 attrition by about 10% and aims to increase customer lifetime value through Virtuagym’s digital PRO membership, with both teams optimistic about ongoing results.

Absolutely Fitness

Jack Bishop

Commercial Manager