Case Study: Jenna Carmen achieves a 700-member global coaching community with Virtuagym

How Fitness Influencer Jenna Carmen Uses Virtuagym to Coach Members Worldwide

Jenna Carmen, a South African bikini-bodybuilding influencer behind Live Fit with Jenna Carmen (700 members and tens of thousands of social followers), needed a way to scale her online coaching globally while ensuring clients performed exercises safely and stayed engaged. She found PDF plans and static images weren’t enough to teach correct form or build lasting client loyalty.

Using a bespoke Virtuagym mobile app and community, Jenna delivers branded workout plans, video content, 3D exercise demos, meal plans/recipes and activity tracking (including watch integration). The app quickly became more popular than PDFs, boosted member engagement and peer support through in‑app groups, improved exercise safety and progress tracking, and helped drive long‑term retention across her worldwide client base.

Jenna Carmen

Jenna Carmen

Influencer and owner