Case Study: Basic-Fit achieves scalable digital upsell revenue and stronger member engagement with Virtuagym

How Basic-Fit Uses Virtuagym to Scale Its Business Through Thick and Thin

Basic-Fit is a fast-growing gym chain with 1,400,000+ members, 500+ locations and a largely staffless model. Seeking to enhance member experience and unlock new revenue, their initial attempt to build an app in-house failed, leaving a gap for a scalable digital solution.

They partnered with Virtuagym to offer a custom mobile app as a paid upsell, adding community features, progress tracking, nutrition guidance, scheduling and access control. The result: sustained uptake (over 3% of members subscribing at €4.99/month), new recurring revenue and stronger engagement and retention driven by in-app community and booking features.

Basic Fit

Rene Moos

Founder