Case Study: Workout Anytime achieves rapid member growth and hybrid digital engagement with Virtuagym

Getting Ahead of the Game with Workout Anytime

Workout Anytime is a historic US fitness franchise operating 170 clubs across 21 states with a mission to simplify fitness and improve lives. Facing growing member demand for digital services — and franchisees asking specifically for a mobile app to engage members outside the gym — the company needed a single, scalable solution to deliver on-demand content, personalized training and community engagement.

They rolled out Virtuagym’s client-facing app and PRO+ platform, giving members a unified exercise library, video-on-demand, barcode check-in, personalized plans and wearable integration (Accuro), with ongoing billing and scheduling integrations planned. The rollout reached all 170 clubs, drove roughly 1,000 new members per week, boosted engagement through a hybrid physical-digital offering, and set the stage for further feature expansion and a 65,000-user target.

Workout Anytime

Greg Maurer

Vice President of Fitness Training & Education