Case Study: Easyfitness maintains member engagement and drives digital growth with Virtuagym

Easyfitness On track for growth with digital

Easyfitness is a long-established fitness franchise with international locations and roughly 160 studios serving over 380,000 members. When the COVID-19 pandemic forced prolonged studio closures and disrupted normal operations, the company faced the challenge of keeping members engaged, protecting jobs, and staying on track with growth plans.

Easyfitness deployed Virtuagym’s white‑label all‑in‑one app — offering personalized home workouts (with avatars and editable plans), coaching tools, and online class scheduling with capacity control — to keep members training remotely and to manage bookings as studios reopened. The solution maintained member engagement, reduced paper use, helped retain staff, smoothed compliance with capacity limits, and supported Easyfitness’s ongoing expansion toward 250 studios and 600,000 clients.

Easyfitness

Wolf-Patrick Schuwirth

Manager