Case Study: City Club achieves higher member engagement and rapid expansion with Virtuagym

City Club - Customer Case Study

City Club is a rapidly growing Moroccan gym chain with 160,000+ members across 20+ locations and ambitious plans to reach 50 clubs by the end of 2018. To support that expansion and deliver consistent, high-quality fitness experiences, they needed a versatile, scalable software partner to unify services and engage members across multiple sites.

Partnering with Virtuagym, City Club implemented nutrition guidance, an online community with tailored interest groups, and progress tracking to educate members, boost engagement and retention, and keep users motivated. The platform helped standardize offerings across locations and provided the digital tools needed to scale operations while enhancing the member experience.

City Club