Case Study: Aspire Fitness grows clients 156%, saves 12 hours/week and boosts revenue 25% with Virtuagym

Aspire Fitness Uses Gym Management Software to Bring Fitness to Kenya

Aspire Fitness is a personal training studio in Nairobi working to introduce professional fitness across Kenya. The owner, Samuel Kiroko, struggled to keep clients accountable and run the business using pen-and-paper processes, which led to lost paperwork, lost clients and limited growth.

They adopted Virtuagym’s membership and coaching software to manage trainers, scheduling and client communication, enabling at‑home bookings and a more personalized service. The system saved up to 12 hours per week in admin, drove a 156% increase in client acquisition year‑over‑year, boosted revenue by 25% in six months, and helped win a corporate wellness contract with Coca‑Cola.

Aspire Fitness

Samuel Kiroko

Founder & Owner