Case Study: GC Incentives achieves agile, scalable e-commerce and rapid site launches with Virto Commerce

Transforming a Complex Legacy System to an Agile, Easily Scalable Platform

GC Incentives, a major provider of gift card incentives serving 10 million users across more than 300 merchants and 5,000 company sites, faced an outsourced, highly customized ecommerce platform that created redundancies, complexity and slowed innovation. To gain end-to-end control and agility, GC Incentives selected Virto Commerce and its Virto Commerce platform to replace the legacy system.

Virto Commerce delivered a unified, extensible solution supporting on‑premise and Microsoft cloud deployment, enabling GC Incentives to build new company sites in four days instead of four weeks, customize stores independently, improve catalog/PIM control, and optimize IT spend. By adopting Virto Commerce’s architecture and development best practices, GC Incentives gained full control to extend the platform and accelerate future growth.

GC Incentives

Kevin Cory

Vice President - Technology and Strategic Planning