Case Study: Royal Brass & Hose launches B2B self-service portal with Virto Commerce

Royal Brass and Hose boosts online sales 11% with Virto Commerce

Royal Brass and Hose, a US distributor of hydraulic and pneumatic parts, faced the challenge of operating without any digital infrastructure, relying solely on direct sales across its 11 locations. The company partnered with Virto Commerce to build its first B2B ecommerce platform from scratch, aiming to provide customers with 24/7 self-service ordering capabilities.

The solution implemented by Virto Commerce provided a flexible B2B portal featuring customer-specific pricing, bulk ordering, and real-time inventory visibility. As a result, Royal Brass and Hose launched the platform in just 10 months and achieved an 11% increase in online sales in the first year, while freeing its customer service team to focus on higher-value work.

Royal Brass and Hose