Case Study: Proffsmagasinet achieves scalable, centralized international expansion with Virto Commerce

Providing Maximum scalability and centralization for expanding business internationally

Proffsmagasinet, a leading Nordic e‑commerce business for professional tools and equipment, faced rapid growth that outstripped its legacy platform. They needed a modern, cloud-based B2B platform with B2C features that could integrate with their ERP and third‑party systems, automatically scale for campaign peaks, support multiple country sales channels from a shared product catalog, and fit a limited budget—requirements met by choosing the cloud version of Virto Commerce Enterprise.

Virto Commerce delivered a tailored cloud implementation with custom modules, beginning with a Staypro.no proof of concept and then migrating Proffsmagasinet.se via a parallel‑run approach to minimize disruption. The Virto Commerce solution preserved SEO and Google rankings during the cutover, enabled unified order processing, introduced DevOps and test systems that reduced bugs and improved feature compatibility, and provided modular updates plus Azure metrics for monitoring—making channel expansion, catalog sharing, and ongoing development faster and more cost‑effective.

Proffsmagasinet

Andreas Kardell

Chief Technology Officer