Case Study: Kitmall achieves flexible merchandising and reduces promotion staff from six to one with Virto Commerce

Providing Maximum Flexibility For Merchandizing & Promotional Activities

Kitmall, a Russian online retailer of Chinese goods for Russia and CIS countries, faced the challenge of managing thousands of SKUs from multiple suppliers while needing maximum flexibility for merchandising and promotions, uniform product catalogs despite differing supplier formats, and the ability to make immediate price and promotion changes. To address this, Kitmall implemented the Virto Commerce e-commerce platform, including its master and virtual catalog management, promotion engine, dynamic content capabilities, and a custom module to standardize supplier product descriptions.

Virto Commerce’s solution let Kitmall recombine and showcase products flexibly, run multiple promotion types concurrently, change category displays quickly, and ingest varied supplier descriptions into a single format. The impact was significant: promotion management staffing dropped from six people to one, marketing rarely needs IT help for seasonal updates or discounts, and Kitmall can rapidly expand and apply separate price lists using Virto Commerce’s multi-store and localization features.

Kitmall

Olga Lomko

Marketing Director