Case Study: Notions Marketing achieves faster self-service B2B ordering with Virto Commerce

Notions Marketing cuts order time from 2–4 hours to 5 minutes with Virto Commerce

Notions Marketing, a leading international arts and crafts supplies distributor, faced significant challenges with its rigid legacy B2B ecommerce platform. The system could not support growth, requiring manual order processing that took hours and failing to provide dynamic catalog personalization or effective search. They partnered with Virto Commerce to implement a composable B2B self-service portal to overcome these limitations.

The solution implemented by Virto Commerce included over 20 module extensions and key integrations with systems like inRiver PIM and Authorize.net. This resulted in order time being reduced from 2-4 hours to just 5 minutes, enabled 24/7 self-service ordering, and automatically applied contract-based pricing. Virto Commerce delivered a future-proof platform that eliminated manual workflows and prepared Notions Marketing for multi-site expansion.

Notions Marketing