Case Study: MUSTAD builds a scalable global B2B ecommerce foundation with Virto Commerce

Mustad builds localized dealer portals across 13 markets with Virto Commerce

Mustad, a seventh-generation industrial manufacturer serving over 160 countries, needed to modernize its fragmented digital landscape. Its product data was scattered and its regional ecommerce storefronts operated without coordination. The company partnered with Virto Commerce to create a single source of truth for product data and replace its disconnected systems with a unified commerce backbone.

Virto Commerce, implemented alongside Inriver PIM, provided Mustad with a composable B2B commerce solution. This enabled localized dealer portals and scalable ordering workflows across 13 global entities. The new architecture established a stronger foundation for global operations, allowing for centralized product data management, easier adaptation to local markets, and more reliable dealer self-service.

Mustad