Case Study: Major Plastic Protective Closures Provider turns fully digital with Virto Commerce

Major plastic protective closures provider turns fully digital

Major Plastic Protective Closures Provider partnered with Virto Commerce to address serious performance issues in its legacy eCommerce environment as the business scaled to millions of parts and SKUs. The company needed a smoother migration to a new platform, better system integrations, and support for an ongoing shift from offline to online sales, all while improving customer experience.

Virto Commerce delivered a modern, composable B2B eCommerce platform with migration of old services, integration with new systems, website and portal redesign, improved search/navigation/SEO, and extensive customization. The result was a fully digital commerce suite launched in less than a year, with 2% of revenue now flowing through the platform and a target of 10% within three years, while also driving growth through broader outlet coverage, personalized promotions, and larger basket sizes.