Case Study: KW Parts and Cadillac Europe launch B2B and B2C ecommerce across 30 countries with Virto Commerce

KW Parts launches Cadillac Europe B2C storefront in 3 months with Virto Commerce

KW Parts, a leading European distributor of American auto parts, faced the challenge of modernizing its ecommerce architecture to support its existing B2B business and a new B2C venture for Cadillac Europe. Partnering with Virto Commerce and integrator Mardi Gras, the company needed a scalable, headless platform to manage over four million products across 30 countries and prepare for General Motors' expansion of its electric vehicle portfolio.

Virto Commerce implemented a headless, modular platform that created distinct storefronts for both business models. The solution featured seamless ERP integration, sub-second search across the massive catalog, and a centralized payment system. As a result, the Cadillac Europe B2C store was launched just three months after design approval. Virto Commerce provided the foundation for KW Parts to streamline operations and scale for future growth.

KW Parts