Case Study: Royal Brass and Hose achieves self-service B2B ecommerce and 11% online sales growth with Virto Commerce

How Ntara and Virto Commerce transformed RB&H’s business into a self-service B2B ecommerce company

Royal Brass and Hose (RB&H), a distributor of mobile equipment products, needed to transform from phone‑and‑email ordering to a self‑service B2B ecommerce business so customers could select, create and manage orders online. Working with Ntara to assess needs and run a pilot, RB&H selected Virto Commerce’s composable B2B ecommerce platform to provide the catalog management, customer‑specific data, powerful search and scalable integrations required.

Virto Commerce delivered an integrated solution with custom payment handling and alerts, targeted discounts and multi‑rule price lists, bulk order creation and event‑based notifications, plus real‑time order, payment and AR visibility for staff. The site launched in 10 months and, since implementing the Virto Commerce solution in 2020, RB&H has recorded an 11% increase in online sales year‑over‑year; customers can now manage orders 24/7 and the team continues to add features in monthly Agile sprints.

Royal Brass and Hose

Misti White

eCommerce Manage