Case Study: HEINEKEN achieves 8x digital growth and 15-country B2B eCommerce rollout with Virto Commerce

How HEINEKEN brews better B2B ecommerce and kick starts digital transformation in 15 countries

Heineken set out to digitise its routes to market as part of its Evergreen Strategy, aiming to own customer transactions and build future-fit B2B channels across its global footprint. To accelerate digital distribution and order management across 15 OpCo’s, Heineken partnered with Virto Commerce and deployed the Virto B2B solution (including the DOT platform mobile and desktop capabilities) to standardise and localise branded eCommerce portals for customers, distributors and sales teams.

Virto Commerce implemented a scalable, headless B2B platform that markets can launch in weeks with local branding, portals, real‑time stock and 24/7 ordering. The rollout powered 15 countries, drove 8x growth in Heineken’s digital footprint, 10x growth in online transactions (totaling €485M in online transactions), 370K users, and reduced implementation cost by 65% (with smaller markets launching at ~35% of initial cost). Virto Commerce’s solution improved CX, increased outlet coverage, enabled personalised promotions and larger baskets, and accelerated Heineken’s digital revenue ambitions.

Heineken

Sobir Djaffar

Director of Digital Products, Global E-Business