Case Study: HEINEKEN achieves 30% of OpCo revenue online with Virto Commerce

HEINEKEN reaches 30% of OpCo revenue online with Virto Commerce

Heineken, one of the world's largest brewers, needed to digitize its route to market across more than 15 countries. Their existing SAP platform could not handle the complexity of fragmented retail networks or provide insights into end-users. The challenge was to build a mobile-first B2B ecommerce solution capable of operating in regions with limited connectivity while prioritizing localization and customer data.

Virto Commerce implemented a flexible, mobile-first B2B vendor portal with a Progressive Web App for offline functionality and SMS ordering. The solution integrated with distributor ERP systems and launched in Singapore in just two months. The results were significant, with the platform now spanning 25+ countries and 370,000+ users. Heineken achieved 30% of OpCo revenue through the platform within two years, saw a tenfold growth in online transactions, and reduced implementation costs for new markets by 65%.

Heineken