Case Study: Flokk builds a scalable B2B and B2C commerce platform with Virto Commerce

Flokk scales B2B and B2C commerce across 80+ countries with Virto Commerce

Flokk, a leading European workplace furniture manufacturer, faced the challenge of expanding beyond its traditional dealer network into new digital revenue streams. The company needed a robust ecommerce platform to support both B2B and B2C channels, improve its dealer ordering process, and manage a vast number of complex product variants. They partnered with Virto Commerce to implement a flexible solution.

Virto Commerce provided a headless ecommerce backbone that powered a B2B dealer portal and a product configurator for both dealers and end customers. The solution also automated price list generation and integrated with HubSpot CRM and Flokk's ERP. As a result, Flokk successfully launched a comprehensive digital commerce presence, with the configurator becoming a core tool for its global sales team and dealers, significantly improving the experience for all users.

Flokk