Case Study: Embroidery Designs scales to 1.5M+ SKUs and 5 storefronts with Virto Commerce

Embroidery Designs scales to 1.5M+ SKUs across 5 storefronts with Virto Commerce

Embroidery Designs, a US-based multi-vendor marketplace for embroidery patterns and supplies, faced significant challenges after its legacy Microsoft Commerce Server platform reached end-of-life. Their outdated system suffered from unreliable performance during high-traffic sales, a poor search engine, and a lack of flexibility for its core digital products business. This forced them to seek a new ecommerce solution, leading them to Virto Commerce.

Virto Commerce implemented a highly flexible and customizable platform for Embroidery Designs, featuring Elasticsearch-powered navigation for over 1.5 million SKUs and native support for a multi-vendor model and subscription memberships. The results were transformative: the marketplace eliminated downtime during flash sales, gained the ability to independently manage and evolve its platform, and successfully scaled to support five distinct storefronts and over 80 third-party vendors.

Embroidery Designs