Case Study: Embroidery Designs achieves a scalable 1.5M+ SKU multi-storefront B2C marketplace with Virto Commerce

Embroidery Designs A Scalable Multi-Vendor B2C Marketplace with 1.5M+ SKUs

Embroidery Designs, a long-standing niche ecommerce site for machine embroidery, needed to replace a discontinued Microsoft Commerce Server and solve chronic performance, search, and frontend limitations as their business grew. They selected Virto Commerce and its modular, headless Commerce Innovation Platform to partner on a long-term migration that had to support multi-tenant marketplace features, downloadable digital goods, and massive catalog scale.

Virto Commerce implemented a customized, modular platform—adapting 40+ Virto modules, adding custom digital-download fulfillment, and improving search with Elasticsearch/Lucene—enabling five storefronts, 80+ third‑party vendors, and a catalog of 1.5M+ SKUs. The Virto Commerce solution delivered faster page loads, reliable handling of 90%‑off flash sales with no downtime, horizontal scaling without added licensing cost, new shippable products and subscriptions, and measurable gains in conversion, retention, and operational confidence.

Embroidery Designs

Chetan Ramachandra

eCommerce Application Development Director