Case Study: Klein Electronics unifies two brands with Virtina’s BigCommerce multi-storefront migration

Klein Electronics runs 2 storefronts from one BigCommerce backend with Virtina

Klein Electronics, a communications accessories company, faced the challenge of managing a newly acquired ecommerce brand without doubling its operational workload. They needed to maintain two separate, fully branded storefronts while managing products, orders, and inventory from a single, unified backend. Vendor Virtina utilized BigCommerce's Multi-Storefront feature to address this need.

Virtina implemented a solution by creating a second storefront within the existing BigCommerce account, selectively migrating products, and applying the acquired brand's unique design. The result was two independently branded websites running from a single dashboard, which saved time and simplified operations without disrupting the live original site. The project provided Klein Electronics with a scalable setup for potential future expansion.

Klein Electronics