Case Study: Artful Eating achieves faster growth and more engagement with Virtalent

Artful Eating - Customer Case Study

Artful Eating, an online wellness brand founded by psychologist Karina Melvin in Dublin, needed help launching its digital course while juggling marketing, technical setup, content promotion, client work, studies, and life as a new mum. The team turned to Virtalent for virtual assistant support to fill the digital skills gap and speed up the business launch.

Virtalent matched Artful Eating with a marketing-focused VA who handled email marketing, social media, website updates, content writing, research, and admin tasks. As a result, Artful Eating launched smoothly, boosted online engagement by 40%, and saved 25+ hours each month, giving Karina more time to focus on clients and growth.

Artful Eating

Karina Melvin

Founder