Case Study: Zippo achieves 210% revenue growth with Virid and marketAgility

Zippo grows revenue 210% in one year with Virid

The customer Zippo, a global manufacturer of lighting products, had outgrown its existing eCommerce platform and needed a highly customizable, easy-to-use solution. Their challenge included managing three distinct sites and a slow, outdated process for customizing lighters. They selected the vendor Virid to lead their commerce transformation using the marketAgility platform.

Virid implemented the marketAgility eCommerce platform, managed a complete online rebrand, and built an immersive online customizer tool allowing real-time lighter design. This solution delivered significant results for Zippo, including a 210% growth in annual revenue within one year. Following the launch, nearly half of all lighters sold were personalized using the new tool built by Virid.

Zippo