Case Study: The National Wildlife Federation nearly doubles sales with Virid

The National Wildlife Federation nearly doubles sales in year one with Virid

The National Wildlife Federation, a national fundraising nonprofit, faced a significant challenge when their e-commerce provider discontinued its platform services. They needed a new partner to rebuild their site, integrate with a third-party greeting card printer, and maintain a custom card customization engine, all while adhering to a lean nonprofit budget. The organization turned to Virid for a solution using the marketAgility platform.

Virid developed a new site with deep integrations for email, catalog, and subscription providers. They created a custom HTML5 card customizer that maintained the legacy look and feel and integrated with the printer's software to seamlessly transfer data. This implementation led to a near doubling of sales in the first year, significantly reduced error rates and customer service calls, and enabled the easy launch of new products, with revenue continuing to increase steadily.

The National Wildlife Federation