Case Study: Lover’s Lane boosts sales with Virid’s BOPIS and retail integration solution

Lover’s Lane boosts sales 274% with Virid

Lover’s Lane, a well-known Midwest specialty retailer, faced a challenge where its online and in-store systems were not integrated. This prevented the implementation of a buy-online-pickup-in-store (BOPIS) service and made gift cards unusable across platforms. With the onset of COVID-19 restrictions, these limitations threatened their operations. They partnered with Virid to find a solution.

Virid implemented a robust integration with Teamwork Retail CRM to enable real-time communication between the online store and physical locations. This allowed for features like BOPIS, curbside pickup, and seamless gift card usage. The solution had a dramatic impact, leading to a 274% increase in sales in 2020, with the investment paying for itself within the first month.

Lover’s Lane