Case Study: Lover’s Lane achieves 274% sales growth with Virid’s loyalty program revamp

Lover’s Lane boosts sales 274% with Virid

Lover's Lane, a Midwest retailer with a loyal customer base, faced the challenge of modernizing its loyalty program. They needed their existing Teamwork Retail CRM to integrate with a new system, allowing customers to easily access points and use them as credits for both online and in-store purchases. Vendor Virid was tasked with creating this omnichannel solution.

Virid implemented a custom payment gateway that integrated with the retailer's CRM, enabling points to be used as tender online and ensuring loyalty gift cards worked across all channels. Following the program's launch, Lover's Lane recorded a 274% year-over-year increase in sales, demonstrating the powerful impact of Virid's seamless loyalty experience.

Lover’s Lane