Case Study: Little Burgundy expands BNPL flexibility and boosts revenue with Virid and Afterpay

Little Burgundy expands BNPL reach with Virid, tapping 40% of Gen Z weekly BNPL users

Little Burgundy, a popular Canadian shoe retailer, faced the challenge of needing to expand its buy now, pay later (BNPL) payment options to better reach its young, value-conscious customer base. Although it already used Klarna, the retailer wanted to add another service to provide greater flexibility and accessibility. Virid was enlisted to help implement a new BNPL solution.

Virid successfully integrated the Afterpay platform onto Little Burgundy's ecommerce site. This solution provided customers with a popular payment alternative that splits purchases into four interest-free installments. The implementation led to solid customer engagement across both BNPL options and increased overall BNPL usage, which enabled sustained revenue growth for the retailer through greater payment flexibility.

Little Burgundy