Case Study: Journeys achieves 2M+ loyalty members with Virid

Journeys launches a custom branded loyalty experience with Virid, reaching 2 million members

Virid helped Journeys, a well-established retailer, address the challenge of boosting repeat purchases and expanding their customer base. Journeys needed to develop a flexible loyalty program that provided a strong branded experience and offered omni-channel visibility for points redemption.

The solution implemented by Virid involved creating a custom-branded loyalty experience as a central hub, integrating with other technologies for management and mobile functionality. This program resulted in significant adoption, with Virid helping Journeys earn more than 2 million loyalty members, which increased brand exposure and created new channels for customer communication.

Journeys