Case Study: Journeys boosts order volume with Klarna installment payments via Virid

Journeys drives 18% of orders with Klarna via Virid

Journeys, a US-based footwear retailer, faced a challenge with its younger demographic who were hesitant to use credit cards for higher-ticket purchases. To maintain its competitive edge, Journeys partnered with vendor Virid to quickly implement a solution that would allow customers to defer payments.

Virid integrated Klarna's Pay in 4 service onto the Journeys eCommerce site and implemented targeted messaging for the new payment option. This solution was enthusiastically received and led to a significant increase in order volume. The Pay in 4 option now represents 18% of all orders, significantly boosting Journeys' sales and customer satisfaction.

Journeys