Case Study: Journeys Boosts BOPIS Adoption with Virid

Journeys boosts BOPIS adoption 10% with Virid

Journeys, a retail giant with over 900 stores, faced a significant challenge implementing a robust Buy Online, Pick Up In Store (BOPIS) system. Customers demanded real-time, accurate store inventory online, but the brand struggled with massive, cumbersome inventory files and needed a solution to support complex multi-product pickups. They turned to vendor Virid for a solution leveraging the marketAgility Inventory System.

Virid implemented a system capable of processing millions of inventory rows in under 60 seconds, with updates every five minutes to the storefront. They enhanced the checkout with curbside pickup and integrated FedEx Dropbox options for greater accessibility. This solution, launched before the 2023 holiday season, drove a 10% BOPIS adoption rate and an 8% increase in orders, boosting both revenue and omni-channel visibility for Journeys.

Journeys