Case Study: Luxor Las Vegas achieves a refreshed brand identity and stronger bookings with VIRGEN

Luxor Las Vegas boosts bookings, covers and casino play with VIRGEN

Luxor Las Vegas, a casino on the Las Vegas Strip, faced an identity crisis and a stalled renovation, with management, customers, and employees all having different perceptions of the brand. VIRGEN employed its signature branding process to address this challenge, beginning with extensive research and discovery.

VIRGEN's solution was to develop the "Get Your Lux On" campaign, which turned the pyramid's iconic structure inside out to highlight the experiences within while retaining elements of Egyptian intrigue. The refreshed brand was bold, offbeat, and inclusive. The new campaign was an unequivocal success, increasing room night bookings, restaurant covers, show tickets, casino play, and overall awareness. It later evolved into the #GotMyLuxOn campaign to further solidify the brand through customer advocacy.

Luxor Las Vegas