Case Study: Bruce Lee Family Company achieves 23,489 Bruce Lee Insiders with ViralSweep

Using exclusivity to turn social fans into 23,489 Bruce Lee insiders

Bruce Lee (The Bruce Lee Family Company) needed to turn a large social following into owned audiences — specifically Bruce Lee Insiders email subscribers — as organic reach on Facebook and Instagram declined. VIRALSWEEP provided a sweepstakes platform and integrations (Shopify, Bronto, Facebook Lead Ads) to run a promotion that would capture emails and drive social engagement.

VIRALSWEEP implemented a limited-edition Nike Kyrie 3 “Mamba Mentality” sweepstakes on a Shopify page with entry + bonus-entry actions (referrals, follows, photo uploads), Bronto integration for automated welcome emails, and Facebook Lead Ads tracking/retargeting. The campaign generated 23,489 entries, 6,205 visits, 2,589 Facebook shares and 6,794 answered questions; Facebook Lead Ads contributed 4,340 leads at an average $0.13 CPL, and Bruce Lee has since collected nearly 65,000 entries across additional VIRALSWEEP campaigns plus hundreds of customer photos — significantly growing their email list and social engagement.

Bruce Lee Family Company

John Laudisio

Manager