ViralSweep
11 Case Studies
A ViralSweep Case Study
JewelScent, a young jewelry-and-fragrance brand founded by Cathie Lee, was looking for ways to acquire customers and grow its brand after launching its site in July 2013 and seeing early sales pressure. The company turned to ViralSweep to use giveaways and sweepstakes as a growth tactic, aiming to build its audience and drive revenue.
ViralSweep helped JewelScent run its first giveaway campaign, showing how contests could support customer acquisition and brand growth. The result was measurable: JewelScent’s first giveaway generated $18,776.49, while also contributing to progress on broader growth goals like email subscribers and social following.