Case Study: Homemade Design achieves 5,235 giveaway entries and 810 email signups with ViralSweep

Homemade Design - Customer Case Study

Homemade Design, America’s leading online interior design firm, needed a more measurable and scalable way to grow brand awareness and capture leads after limited short‑term ROI from AdWords PPC. They turned to ViralSweep’s sweepstakes/giveaway platform to run a large furniture giveaway as an alternative marketing channel.

Using ViralSweep, Homemade Design ran a 35‑day giveaway (Dec 6–Jan 10) that produced 5,235 email entries, 810 special‑offer opt‑ins, 700 Facebook shares, 659 new page likes and 594 tweets; a promotional code sent to winners and entrants had already driven 27 room designs by Jan 16. ViralSweep’s fixed monthly pricing and multi‑giveaway targeting gave Homemade Design far greater brand exposure than prior PPC spend (over $1,000/month with 60–70 clicks per $100), delivered measurable lead growth, and complemented ongoing AdWords retargeting for long‑term visibility.

Homemade Design

Jeff Zettel

Vice President of Sales and Marketing