Case Study: Walmart Land drives Gen-Z engagement with Viral Nation

Walmart Land launches with Viral Nation and drives 66M impressions

The customer, Walmart Land, faced the challenge of launching its new Roblox destination to a skeptical Gen-Z audience. It needed to earn credibility and encourage participation within gaming culture rather than just making an announcement. They partnered with the vendor Viral Nation for creator strategy, gaming creator activation, and social media marketing.

Viral Nation implemented a solution using 14 gaming-native creators to lead discovery of the new virtual world. This approach credibly introduced the destination at scale, resulting in 66 million impressions and 1.6 million engagements across 60 posts on TikTok and Instagram.

Walmart Land