Case Study: smartwater makes its rebrand tangible and shareable with Viral Nation

Smartwater reaches 4.2M earned impressions with Viral Nation

The beverage brand smartwater faced the challenge of making its alkaline-with-antioxidant rebrand feel tangible and culturally relevant. To move beyond simple shelf visibility, they partnered with the vendor Viral Nation to create a premium, sensory experience that people could participate in and share.

Viral Nation implemented a mobile experiential activation that brought the rebrand to life through taste, design, music, and creator participation. This solution allowed people to directly experience the change. The campaign resulted in over 19,000 QR scans, the distribution of 15,000 samples across 7 stops, and 4.2 million earned impressions for smartwater.

Smartwater