Case Study: Rocket Money owns the Super Bowl conversation with Viral Nation

Rocket Money owns Super Bowl conversation with Viral Nation in under 3 weeks

The customer, Rocket Money, faced the challenge of ensuring their Super Bowl LIX ad and "Own The Dream" rebrand did not vanish after the broadcast. They needed to extend this broadcast investment into the full social conversation within the most crowded media environment of the year, all on a compressed timeline of under three weeks. To address this, they engaged vendor Viral Nation for creator strategy, social content, paid amplification, and community management.

Viral Nation built a three-wave creator system across pre-game, live, and post-game periods, supported by a rapid response room for real-time community management. This solution allowed Rocket Money to stay at the center of the social conversation. The results were significant, achieving 247 million content views, 91% positive sentiment, and involving 38 creators who produced 202 content pieces, all executed in under three weeks from activation to game day.

Rocket Money