Case Study: ResMed sharpens content strategy with Viral Nation

ResMed boosts Instagram Reels engagement to 2.76% with Viral Nation

The health technology company ResMed faced the challenge of building a larger content engine without knowing which of their content streams were actually performing or why, which was wasting production and platform spend. They partnered with Viral Nation for a content intelligence study to identify which content drives reach, engagement, and sharing.

Viral Nation analyzed 45 video posts across their own produced content, creator-produced content, and brand-produced content to understand each stream's specific role. The solution provided ResMed with a clear production mandate, revealing that Viral Nation-produced Instagram Reels achieved a 2.76% engagement rate and a 0.52% share rate, while creator-produced video achieved a 2.47% engagement rate.

ResMed