Case Study: The Connell Company drives buzz for The Park transformation with Violet PR

The Connell Company generates 113 pieces of coverage in 9 months with Violet PR

The Connell Company embarked on a $500 million transformation of a New Jersey office park into a luxury "work resort." Their challenge was to generate awareness and excitement for this multi-year project to attract visitors, residents, and businesses. They engaged Violet PR to implement a public relations strategy.

Violet PR executed an integrated campaign using media outreach and influencer relations, focusing on key development milestones and positioning the property as a leader in the "work resort" trend. The results were significant, with Violet PR securing over 113 media placements that achieved an estimated readership of 472.2 million.

The Connell Company