Case Study: Summit Health boosts Montclair grand opening visibility with Violet PR

Summit Health secures 38 media placements in 6 weeks with Violet PR

Summit Health, a premier healthcare provider in New Jersey, enlisted Violet PR to handle media and influencer relations for the grand opening of its new multispecialty healthcare hub in Montclair. The challenge was to promote the new facility and its increased convenience for the local community.

Violet PR executed a media relations campaign that included distributing a press release and media advisory, offering exclusive hard-hat tours, and arranging interviews with the CEO. The agency secured 38 prominent media placements in regional outlets and engaged local influencers. This effort resulted in over 2.22 million coverage views and 1.02 billion impressions for Summit Health.

Summit Health