Case Study: Pittsburgh International Airport achieves national media recognition for its COVID-19 response with Violet PR

Pittsburgh International Airport secures 19 national media features with Violet PR

Pittsburgh International Airport, a nonprofit authority serving nine million passengers annually, sought to be an industry leader during the COVID-19 pandemic by highlighting its innovative safety measures and response efforts. The challenge was to secure national media coverage for its CEO and these initiatives, including the deployment of new cleaning technologies and community support programs. Violet PR was engaged to manage this public relations effort.

Violet PR implemented a media relations strategy that secured prominent interviews and features in top-tier national outlets. The solution resulted in coverage in 19 national and trade publications, including Good Morning America, The Today Show, and The Wall Street Journal. The efforts by Violet PR generated an estimated 4.39 billion online impressions and 3.54 million coverage views for the airport.

Pittsburgh International Airport