Case Study: Newark Symphony Hall secures media attention and funding with Violet PR

Newark Symphony Hall secures $5M budget line with Violet PR

Newark Symphony Hall, one of New Jersey's oldest and most historic entertainment venues, faced the challenge of being overlooked by media, which hindered its ability to raise funds for a $40M capital improvement program and stay viable during the COVID-19 pandemic. Violet PR was hired to execute a public relations program to drive essential public and private funding to the venue.

Violet PR developed new messaging around the hall's legacy and capitalized on the profile of its CEO to generate favorable press. The solution secured over 300 news stories, significant regional and national coverage, and more than 20 interviews for the CEO. This media attention directly convinced the state government to allocate $5 million to the hall. The measurable results included 307 pieces of coverage, 8.53 million coverage views, and a readership of 1.14 billion.

Newark Symphony Hall