Case Study: McLaren Engineering Group boosts national recognition with Violet PR

McLaren Engineering Group boosts website traffic 17% with Violet PR

McLaren Engineering Group, a mid-sized engineering firm working across diverse markets like entertainment and marine, faced the challenge of limited national name recognition compared to its larger competitors. Its project news often featured other partners, leaving McLaren underrepresented. To address this, the firm partnered with Violet PR for public relations services.

Violet PR implemented a strategy to promote McLaren's standout projects to regional, national, and industry publications while also building its presence through social media, awards, and speaking engagements. This work secured features in over 70 news outlets, including the Associated Press. The campaign resulted in a 17% increase in website traffic, a gain of 2.4k LinkedIn followers, and a 42.7% increase in engagement for McLaren.

McLaren Engineering Group