Violet PR
56 Case Studies
A Violet PR Case Study
Lincoln Equities Group, a real estate developer, enlisted Violet PR to promote its new Lincoln Logistics Bayonne industrial development. The challenge was to generate publicity for the project, which involved extensive site preparation work including the demolition of large, historic buildings.
Violet PR implemented a multi-year public relations campaign that hosted press events for major project milestones. The solution secured over 100 news articles, 7 million coverage views, and 4.68 billion impressions across regional broadcast and trade publications. The successful campaign helped Lincoln Equities Group secure UPS as an anchor tenant, which is expected to create thousands of jobs and expand the local economy.