Case Study: Invest Buffalo Niagara boosts Buffalo’s resurgence and climate appeal with Violet PR

Invest Buffalo Niagara secures 33 pieces of coverage and 237M views with Violet PR

Invest Buffalo Niagara, an economic development organization, partnered with public relations firm Violet PR to raise awareness of Buffalo's resurgence. The challenge was to market the city as a destination for job creation and investment, and to uniquely position it as a climate change refuge.

Violet PR developed a strategic PR campaign that highlighted Buffalo's revitalized economy and its natural advantages as a climate haven, securing feature coverage in major publications like the New York Times. The results were significant, generating 33 pieces of coverage, over 237 million views, and a readership of 115.4 billion.

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