Case Study: Greater Topeka Partnership attracts young professionals to Topeka with Violet PR

Greater Topeka Partnership drives 4,500 applications and 40 relocations with Violet PR

The Greater Topeka Partnership faced the challenge of reversing "brain drain" and attracting young professionals to relocate to Topeka, Kansas, with a $15,000 cash incentive program. Competing with similar initiatives in other cities and a national media narrative that often focused on negative aspects, they enlisted Violet PR to generate positive national media attention for the "Choose Topeka" program.

Violet PR executed a campaign that included creating a new library of modern photos and videos showcasing Topeka's lifestyle assets and securing key spokespeople. Their efforts resulted in 73 national media placements and over 5 million coverage views. The campaign far exceeded expectations, driving over 4,500 applications to the program and resulting in 40 professionals relocating, which created a $3.2 million regional economic impact.

Greater Topeka Partnership