Case Study: Georgia Department of Economic Development builds an EV ecosystem with Violet PR

Georgia Department of Economic Development earns 91 pieces of EV coverage with Violet PR

The Georgia Department of Economic Development faced the challenge of establishing a state-wide electric vehicle ecosystem and positioning Georgia as a hub for EV manufacturing. They partnered with the vendor Violet PR on a public relations campaign to amplify EV-related news and raise awareness of business opportunities among corporate executives.

Violet PR implemented a campaign that secured top-tier national and international media coverage, including features in Reuters, The New York Times, and Bloomberg. The solution included distributing media pitches and organizing media tours. This effort resulted in 91 pieces of coverage, over 2.8 million coverage views, and helped drive further EV corporate investments to the state.

Georgia Department of Economic Development