Case Study: Family Service League boosts awareness and reaches 28K+ people with Violet PR

Family Service League shares 279 posts and reaches 28.6k with Violet PR

Family Service League, a non-profit supporting families in Essex County, faced the challenge of increasing brand awareness to reach more individuals needing its counseling and social services, especially during the COVID pandemic. They hired Violet PR to reinvent their social media channels to promote their sexual-assault resources and mental health advocacy.

Violet PR implemented a social media strategy, creating and scheduling content for Facebook and Instagram using Hootsuite. The solution involved drafting posts and creating graphics that reflected the league's tone while promoting key events and resources. As a result, Violet PR shared over 275 posts, which reached an audience of over 28,000 people and garnered 1.6k likes.

Family Service League