Case Study: Biggins Lacy Shapiro & Co. boosts brand visibility with Violet PR

Biggins Lacy Shapiro & Co. secures interviews with 8+ media outlets with Violet PR

The customer, Biggins Lacy Shapiro & Co. (BLS & Co.), a firm that helps large corporations with site selection and incentive negotiation, faced the challenge of communicating its advantages to a niche marketplace of company executives. Violet PR was engaged to develop a strategic media and content plan to meet this goal.

Violet PR implemented a solution that included developing thought leadership content and securing high-profile media placements. The vendor secured interviews for BLS & Co. in top-tier outlets such as PBS Newshour, The Wall Street Journal, and Reuters, significantly enhancing the firm's brand visibility among its target executive audience.

Biggins Lacy Shapiro & Co.